These toys help children develop coordination, balance, strength and control. These important skills help children understand their bodies, judge distances, understand scale and become aware of the space they and others occupy. They help children gain confidence and enable them to feel the positive benefits of being healthy and active.

These toys help your child to use their hands for precise movements.
Fine motor skills are refined careful movements. Towards two-years-old, children's brains start to enable small-scale hand.eye coordination. These skills are the first step towards learning to write, draw, thread and trace.
Fine motor skills can be boosted by (for example) holding crayons or brushes, using scissors, placing with precision and selecting small objects.
Developing fine motor skills, coordination and dexterity are all vital for learning to write. And so much more of course . hands are essential for doing buttons, tying laces, operating computers and pretty much everything else in life. Practice is key for these skills . the more children use their hands, the finer their movements become

These toys inspire children to explore and enjoy the world around them, by satisfying their curiosity, engaging their attention and encouraging them to find out more about people, animals, places and countries. These important skills help children discover the world as a fascinating place.

These toys help your child feel secure and happy, and enjoy good self-esteem.
Confidence is essential for every kind of learning and activity. Confidence helps children become cooperative, communicative, keener to try new things . and feel happy whatever they're doing.
Toys carefully designed to reward effort and encourage success are great tools for instilling confidence.
Encouraging and praising your child's efforts with these toys builds their confidence and makes them feel really loved and valued.

These toys help your child to begin writing.
A child needs many early learning skills to start writing. At three or four, groundwork such as shape-recognition, copying and tracing patterns is useful. But our brains develop the perception and coordination required for writing only later. At that point, practice in recognising words and copying letters in large scale is helpful.
Toys that encourage copying, precision drawing and word recognition are fundamental in the 'pre-writing' stage. Toys that motivate and reward accurate letter and word copying and making writing practice fun are useful later on.
Writing is a key skill, which enables children to express themselves and succeed at school. Good writing skills start to develop years before a child writes their first words.

These toys help your child start to read for themselves.
Hearing favourite stories, looking at word and picture books, playing with interactive books and talking about reading all help children want to read for themselves.
Toys that encourage shape and sound recognition and involve matching pictures with sounds, letters and words are a great foundation for learning to read.
Each child reaches their own stage of 'reading readiness' when their ability to recognise shapes and sounds, concentrate, communicate . and other early learning skills . really come together.

These toys help children develop a positive sense of themselves and others by learning how to make friends and enjoy company. They encourage sharing and show the benefits of cooperation. These important skills enable children to cooperate, have their needs met, communicate effectively, be happy and have fun.

These toys teach children to have ideas, work things out for themselves and understand numbers, shapes and measures, counting, sorting and matching. These important skills help children to find solutions, generate new questions, make connections and are important for every aspect of life.

These toys help your child use their hands effectively and develop good reflexes.
As it grows, a child's brain allows hand-to-eye coordination skills to be more and more refined. The more you use these varied skills, the better they get.
Toys designed to encourage drawing, colouring, cutting, batting, throwing and catching all boost hand-to-eye coordination.
Good hand-to-eye coordination also benefits general physical coordination, balance and confidence.

These toys encourage your baby or child to look, listen and touch.
Developing these senses helps children start to make sense of the world . right from birth. Toddlers and pre-schoolers benefit from 'multi-sensory' stimulation. Engaging these senses is the essential first step towards counting, reading and writing.
Toys that are colourful, noisy and textured engage and develop babies' and children's senses.
Babies and children are naturally drawn to bright colours, intriguing sounds and different textures. The sense stimulation they crave is in fact vital for intellectual development.

These toys encourage your child to enjoy using their imagination.
Fantasizing about people, animals or events enables children to think about and understand the world. From about two-years-old, children's imaginations really take off . as they have the thinking and language skills to start making up stories and begin role-play.
Toys that promote imaginative play help children process, understand and interpret stories, real events and new experiences.
Imaginative toys boost children's ability to think and understand the world. They also encourage creative thought.

These toys enable children to express themselves through art, music, movement, dance, imagination and role-play. Creativity is fundamental to successful learning, as through creativity, children develop: their senses, self-expression, thinking processes, coordination and confidence.